AF Retail Middle East Single Person Company trading as "Ted Baker" – a partner of AF Retail Middle East Single Person Company, a company incorporated in United Arab Emirates, having its registered office in PO Box 20764 Dubai or any subsidiaries and affiliates of the Al-Futtaim Group (collectively “Al-Futtaim”, “we”, “our”, “us”) maintains this website (the “Website”) ( “Platform”). This includes all the Platform’s information, communication, software, scripting, photos, texts, videos, graphics, music, sounds, images, other materials and services (collectively “Content”). Our Content is provided as a form of convenience for its online visitors, customers, employees and the public (collectively “user”, “users”, “you”, “your”, “yours”).
The Ted Baker brand is operated in the United Arab Emirates by AF Retail Middle East Single Person Company, which is the franchisee of the Ted Baker brand and has been licensed to run such by the Franchise Operator Ted Baker.
This Privacy & Security Policy informs our users how and why we collect, store and use personal information.
What personal information do we collect from you and how?
What we do & don't do with your personal information
We care about your security
What you need to know about our cookies
What about policy changes?
Website terms of use
What personal information do we collect from you and how?
Al-Futtaim collects users’ personal information; this excludes storing the user’s payment details when the user visits our Platform or places an online order with us.
We may ask you for personal information at other times, including by way of example:
- When you enter a sweepstake, content or promotion sponsored by us
- When you complete surveys or other questionnaires
- When you send an email to us
- When you create a customer account on the Ted Baker website
- When you order on the Ted Baker website
Our web servers also collect the domain names of users on our Platform. This information aggregated is to measure number of visits, average time spent on our Platform, pages viewed, among other things.
What we do & don’t do with your personal information
Al-Futtaim uses your personal information for the following:
- To facilitate order processing
- To develop enhancements on our Platform
- For marketing and promotional purposes, for example, offering users the opportunity to take advantage of special promotions and to acquire Al-Futtaim services and products
- To design and build better websites and products
- To customize your shopping experience and to provide advice and purchase recommendations
- To help target valuable marketing, remarketing, and advertising offers, executed through banner ads or promotional emails, which may be sent by third parties under contract with Al-Futtaim
- To do research on users’ demographics, interests and behavior, so as to better understand and measure the use of our Platform and to improve our Content
Al-Futtaim does not disclose your personal information with third parties without your consent except that Al-Futtaim may disclose your personal information as follows:
- With our related companies
- To any cloud servers for the storing or processing of your information
- If you purchase a product requiring service, your personal information will be shared with the service provider concerned
- With Al-Futtaim’s third-party business partners and service providers, so that they may provide services that are consistent with the terms of this Privacy & Security Policy and our Platform
- In special cases where we have reason to believe that disclosing this information is necessary, particularly when identifying, contacting or bringing legal action against a person or entity who may be violating the Website terms of use or Al-Futtaim’s or others’ rights or causing injury to or interfering with Al-Futtaim’s or others’ property, and
- When we believe in good faith that the law requires it
Additionally, all credit/debit cards details and personally identifiable information will NOT be stored, sold, shared, rented or leased to any third parties.
By using our Platform, you hereby consent to the collection and use of your personal information as set forth in this Privacy & Security Policy.
We care about your security
We only collect your personal information to the extent deemed necessary to serve our legitimate business purposes and we use industry standard security technology to ensure the security, integrity and privacy of your personal information. Nonetheless, we are not responsible or liable for any breach of security with respect to your personal information or for the actions of any third parties who may have obtained your personal information through us, our Website or the Content.
At all times, you have the right to access your personal information, to have this information amended or completed if inaccurate or incomplete, to object to this information being passed on to third parties, to object, free of charge, to this information being used to send advertising and, more widely, to refuse any form of processing which is equivalent to immediate relinquishment of the Website. You also have the right to request for the deletion of your personal data, particularly where we are no longer legally required to store them.
To be able to exercise those rights indicated hereinabove, you must send a written declaration through our website contact form.
How to request for data deletion
You can, at any time, request us to delete your personal data that are stored in our website and mobile app. To do this, you can leave us a message through our website contact form. You may also send an email to cs.fashion@alfuttaim.com or call us at 800 233274; we’re available daily, from 9:00 AM to 9:00 PM (GST).
What you need to know about our cookies
“Cookies” are pieces of information that we transfer to your hard drives solely for record-keeping purposes. These could involve cookies, pixel tags and/or similar technologies that track users visiting our advertising banners and hyperlinks on other websites or that store usernames and passwords. The purpose of Cookies is to better offer our users seamless access to our Platform. By using our Platform, you hereby consent that Al-Futtaim may place Cookies on your device.
What about policy changes?
Al-Futtaim reserves the right to change or update this Privacy & Security Policy. The Website Policies and Terms & Conditions may be changed or updated occasionally to meet the requirements and standards. Therefore, customers are encouraged to frequently visit these sections in order to be updated about the changes on the website. Modifications will be effective on the day they are posted.
By using the Website, you agree to be bound by any such changes or revisions and you explicitly agree to periodically visit this page in order to be updated about the website change and to determine the then current Privacy & Security Policy to which you are bound. You agree that use of the Website without periodic review of the Privacy & Security Policy shall be at your own risk. Modifications will be effective on the day they are posted.
Website terms of use
This Privacy & Security Policy incorporates by reference our Website terms of use (to the extent there is no conflict between the two).
Are you looking for more information?
Any questions regarding this Privacy & Security Policy can be sent to our Customer Services team through cs.fashion@alfuttaim.com.