Welcome to a new take on our popular workwear series, Business Unusual. ‘Coffee Break’ is a freshly brewed blend of inspiration, motivation, and today’s unusual 9-5. This captivating series delves deeper into the journey to success and the hurdles faced as we witness the lines blur between work-wear uniform and casual work outfits. From the suited and booted commuter to the comfort first styling of a work-from-anywhere hero, whatever you’re in the business of, make it ‘unusual’ with Ted Baker.
Serving our first cup of ambition, we sat down to chat to Hermon and Heroda Berhane, twin deaf content creators who are currently taking the fashion industry by storm. All aboard our trusty mobile coffee shop, we took to the streets of East London as the girls discussed the importance of representation and forging their own path in an industry where they once felt they weren’t welcome. Since losing their hearing at the age of seven, the pair have strived to create a platform that drives awareness towards diversity and disabilities - And they have done just that with their very own Business Unusual.
IF OR WHEN YOU FACE THEM, HOW DO YOU OVERCOME THE CHALLENGES OF DAY-TO-DAY WORKING LIFE?
HERMON: In terms of challenges and barriers, they can be really fatiguing. But sometimes you just have to get stuck in, roll our sleeves up, and just continue with our work. The more we achieve, the more we can break down those barriers.
HERODA: Society has created those barriers, but we need to change that and overcome those barriers, break those barriers. It’s important to change people’s perspective, because it’s very tiring. Every time we have to adjust to the world, but they also have to adjust to us, to our world to meet our needs.
