The Icon, Reimagined.

Carry the classic. Add your charm.

LT-YELLOW

Dressed for the occasion.

Celebrate Eid in pieces made to be remembered. Discover our edit of fluid silhouettes, rich textures, and considered details.

Lights, camera, killer outfit.

This season, all eyes on you.

IVORY

Proud of UAE

A love letter to this city — limited edition pieces for everyone proud to call it home.

Brunch-ready, always.

From rooftop to terrace — the Ted Baker Brunch Edit is here. Effortlessly polished, perfectly you.

Florals, but make it Ted.

New season. New prints. The floral edit you've been waiting for.

Find your nearest location for timeless British style.

Find a Store

Step into Ted Baker’s Secret Garden. Botanical prints, fluid silhouettes and vibrant natural shades bring spring to life.

Women's New In

Men's New In

Dive into the archive and shop signature pieces from seasons past in the outlet.

Women's Outlet

Men's Outlet